London Privacy

1. Information We Collect in London

In London we collect and process several types of personal information, including:

2. How London Uses Your Information

We use your personal information for the following purposes in London:

• Service Delivery (Contract Performance — London):
  • Processing and managing your vehicle rental bookings and agreements in London. Verifying your identity and confirming you meet our rental requirements for London rentals. Coordinating vehicle collection and return at London pick-up and drop-off locations. Processing payments and handling deposits and additional charges for London hires.
• London Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important rental details for stays in London. Responding to your enquiries and providing customer support across London. Notifying you of changes to services or local policies.
• London Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates to recipients in London where you have consented or where we have a legitimate interest. You can opt out at any time.
• London Service (Legitimate Interest):
  • Monitoring London website traffic and interactions to refine experience. Conducting research to develop London vehicle fleet and services.
• London Compliance (Statutory Duty):
  • Complying with legal, regulatory, and tax requirements in London. Preventing fraud and protecting service security. Resolving disputes and upholding our terms and conditions.

3. Sharing Information

We may share your personal information with London organisations:

• London Providers: Third-party companies in London that help us deliver our services, such as payment processors, IT support providers, and maintenance services. These providers are contractually bound to protect your data.

We do not sell Londoners' personal data to third parties for marketing purposes.

4. Data Security (London)

We implement appropriate technical and organizational measures at our London operations to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments in London. That said, no internet transmission or electronic storage can be guaranteed to be completely secure.

5. London Records

For personal information collected in London, we retain it only as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting or reporting requirements. Retention periods vary depending on the type of information and the context of processing.

6. London Rights

Under UK data protection law, London residents have the following rights:

• Right of Access — London: Request a copy of the personal information we hold about you in London.

To exercise these rights, please contact our London office using the details below.

7. Cookies and Tracking — London

Our website uses cookies and similar technologies to improve your browsing experience, analyse site traffic, and personalise content for users in London. You can manage your cookie preferences through your browser settings.

8. London Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements in London. Updates will be posted on this page with a revised Last Updated date. We recommend you review this policy regularly.

9. Contact London

For questions about this Privacy Policy or our London data practices, please contact us: